The 2003 CIPD Recruitment Marketing Awards in partnership with The Guardian were launched. The annual awards sell progressive recruitment advertising answers and goal to elevate requirements throughout the industry.
Launching the award Peter Rice, the Chair of Judges, comments, With employment tiers excessive and commercial enterprise funding low, techniques of recruiting human beings should be extra resourceful than ever. The form of the team of workers is converting too – there is a actual want for employers to enchantment to the whole pool of talent.
With such problems in mind, this 12 months’s Awards encompass 3 new categories – Innovation; Best Employee Marketing; and Best Website. The necessities for the Diversity Excellence Award have additionally end up extra rigorous.
The new Innovation class seeks to praise ground-breaking thinking – any use of a brand new medium or a brand new technique in recruitment advertising, at the same time as Best Employee Marketing rewards excessive fine paintings for inner communications.
Organisations that communicate to their human beings are much more likely to hold their human beings, says Rice.
Promoting variety is now excessive at the time table for maximum employers, now no longer least due to the fact valuing variety has such an effect on retention, morale and recruitment. This 12 months we are searching out a presentation and proof of a thought-via strategy, and the winner may be paintings that champions powerful variety answers – it is approximately extra than simply unmarried advertisements.
With digital media an increasing number of a part of ordinary lives, the class for Best Website has been redefined. Any recruitment internet site is eligible for this award, apart from the ones of recruitment agencies.